Holly Buchanan of Copyblogger wrote an excellent post on Monday about the power of using personas in your copy. I’m not going to re-write the whole article here, as Holly does such a good job of explaining it, but I’d highly suggest you visit Copyblogger and check out that article.

After you’ve read that article, think about how you can apply it not only to your website copy, but also to your products, ebooks, and even your print book. How can you use personas to make your business stand out and be different in an over-crowded marketplace? Are you stereotyping your market?

As you think about the different personas you can develop for your target market you may be able to come up with different products and services that are focused and targeted at that specific niche of your target market. These products in turn will both increase your credibility and your profits as you meet the specific needs of seperate segments of your target market.

What personas can you use to write better copy to your target market? Post your ideas in the comments.